When the second bridge crossing of the Mersey is complete that will be a toll bridge and they are going to make the existing Runcorn / Widnes bridge a toll bridge as well so there isn't a free alternative.
This has gone down like a lead balloon with the locals because Runcorn and Widnes were made into Halton development zone and as a result a lot of development work was done but most of it on the Widnes side of the bridge. So the Runcorn population who regularly travel across the bridge to use the huge Tesco and other shops, go to the multiplex cinema over there or just to enjoy the redeveloped waterfront suddenly face paying tolls to do so. These clearly were not part of the plan when the Halton development was envisaged.
The Runcorn locals campaigned for passes for free use of the Bridge on the basis that it was their council taxes that went to fund the Halton development and now they were going to be penalised when wanting to access it but were refused. They will get a discount instead but its probably still going to reduce the local traffic and affect the businesses in Widnes.
A fine example of British coordinated planning for you!