Quote flipper="flipper"5ives odis
each side bats for [url=http://www.pitchero.com/clubs/headingleycricketclub/news/odis--5ives--5-overs-then-sw-279282.html5 overs at a time, then swap over[/url. 
No WUM, discuss'"
Quite simply, ridiculous! 
Anyone who has found this world cup boring is clearly not a cricket fan and they shouldn't be ruining cricket to try and make it appeal to people who don't like cricket!! His analogy about asking a tennis player to serve 200 serves and then the other reply with 200 is bizarre and not at all reflective of what a cricket match is like. 
To me it looks like a man who wants to make some money targeting a sport which has been suffering a bit in some countries. It is no coincidence he is targeting the UAE for his little idea. 
It will never catch on.